Snoop Dogg, the renowned rapper, actor, and entrepreneur, has made remarkable strides in the world of non-fungible tokens (NFTs).

With his visionary approach, Snoop Dogg has wholeheartedly embraced the NFT industry, participating in diverse projects that showcase his influence and creative ingenuity.

In this article, we will delve into the crypto and NFT endeavors in which Snoop Dogg has been actively involved over the past years.


1. “A Journey with the Dogg”:

Snoop Dogg’s initial venture into the digital asset industry was marked by the release of an NFT collection named “A Journey with the Dogg.” Launched in March 2021 through a collaboration with, this collection featured eight original artworks inspired by Snoop’s iconic life moments.

It also included an exclusive song titled “Diamond Joint” and limited edition “Snoop Dogge Coins.” A portion of the sales proceeds was allocated towards supporting emerging artists in the web3 space and Snoop Dogg’s Youth Football League.


2. Snoopverse Collaboration with Sandbox:

In September 2021, Snoop Dogg joined forces with The Sandbox, a metaverse gaming platform, to create an exclusive virtual realm known as the Snoopverse. Within this project, a miniature virtual world was developed, featuring Snoop Dogg-inspired avatars, digital land parcels, and premium land-and-NFT bundles.

Notably, one of the highlights was the inclusion of a virtual rendition of Snoop’s real-life California mansion, with a user even purchasing a plot adjacent to it for $450,000. The project also offered early access passes, allowing users to actively participate in the world’s development.


3. Death Row Records and B.O.D.R. Album:

In February 2022, Snoop Dogg garnered attention with his acquisition of Death Row Records. Simultaneously, he released his twentieth studio album, “B.O.D.R.” (Bacc On Death Row), in a unique on-chain format. Each of the album’s 17 songs was transformed into “Stash Box” NFTs, limited to a total of 25,000 units.


4. NFT Collection on Cardano:

Snoop Dogg collaborated with Clay Nation in April 2022 to launch an NFT collection on the Cardano blockchain. Dubbed “Baked Nation,” this collection featured 10,000 visually stunning handmade clay figurines inspired by Snoop Dogg.

Additionally, the partnership led to the creation of an exclusive map within the Clayverse, granting users who purchased land pitches access to unreleased tracks from the rapper. Snoop Dogg’s involvement in this project established him as one of the pioneering figures in NFT collections on the Cardano network.


5. The Doggies Collection:

Another notable collaboration with The Sandbox resulted in the release of The Doggies, a collection of 10,000 NFTs showcasing various avatars inspired by Snoop Dogg himself.

These NFTs swiftly sold out, with a rare 1-of-1 artwork fetching approximately $47,657. Furthermore, Snoop Dogg auctioned his exclusive NFT from the collection, generously donating the proceeds to Ukraine.

Also Read: Top 7 NFT Trends to Keep an Eye

Additional Ventures:

In addition to the aforementioned projects, Snoop Dogg has embarked on numerous other crypto and NFT ventures. Notably, he recently announced a partnership with Roobet, a crypto casino gaming platform, aimed at expanding its user base. Collaborations with MOBLAND, a mafia-themed metaverse project, have seen Snoop Dogg pioneering the introduction of digital weed farms through a groundbreaking grow-to-earn model.

Moreover, Snoop Dogg has invested in MoonPay, a crypto payments firm, and joined forces with Food Fighters to establish an NFT-themed restaurant in the United States.



Snoop Dogg’s active involvement in crypto and NFT projects highlights his forward-thinking approach and willingness to embrace emerging technologies. From NFT art collections and virtual worlds to on-chain music releases, Snoop Dogg has made significant contributions at the intersection of music and blockchain.

While the crypto markets have experienced volatility in recent times, Snoop Dogg’s shrewd investment choices and continuous engagement with the crypto and NFT space underscore his pioneering spirit and unwavering belief in the potential of digital assets.

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